Business Research

You can search for a company’s SWOT analysis, which describes the company's strengths, weaknesses, opportunities, and threats, in the following databases:

• ABI/INFORM Collection
• Business Source Ultimate
• Gale Business: Insights
• Hoovers
• IBISWorld
• Nexis Uni

Note that SWOT analyses are often only compiled for large public companies.

If you are unable to find an existing SWOT analysis for a particular company in any of the databases listed above, see How can I find information to create a SWOT, PEST/PESTEL/PESTLE, Porter's five forces, and/or value chain analysis for tips on conducting research in order to create your own SWOT analysis.

Go to GlobalData SWOT Analysis Review to see available SWOT analyses in ABI/INFORM Collection.

Use the "Search within this publication" box toward the top of the page to enter a company's name.

Login to Business Source Ultimate.

Click on the More link from the blue menu bar toward the top left-hand corner of the database’s home page and then click on Company Profiles from the resulting drop-down menu.

You can then enter a company’s name in the search box or browse to find its MarketLine or Medtrack profile.

Profiles may include a section titled “SWOT Analysis” or something similar.

You can also search for a company's SWOT analysis by using a search box on the database’s home page to enter a company’s name and then selecting SWOT Analysis from the “Publication Type” menu in the “Search Options” section of the home page.

Login to Gale Business: Insights.

Click on the Browse All Companies button, enter a company's name in the search box, and then click on the company's name on the search results page.

The company profile page may include a section titled "SWOT Analysis."

Login to Hoovers.

Enter a company’s name in the "Search for a Company" box at the top of the database’s home page.

If available, a SWOT analysis can be found from the SWOT menu link on the left-hand side of the company summary page, below the "Core" heading.

Login to IBISWorld.

Enter a company’s name in the search box.

In the Industry Market Share section, click on the Learn More link for an industry and scroll down to the Competitive Analysis section on the resulting page. That section includes a SWOT analysis for the company with regard to the selected industry.

Login to Nexis Uni.

Click on the Menu link in the upper left-hand corner of the database’s home page and then on Company Dossier.

Enter a company’s name in the "Company name" search box and click on its name on the results page.

If available, a SWOT analysis can be found by clicking on the Industry Knowledge link on the left-hand side of the company snapshot page and then on the Company SWOT Analysis link from the resulting sub-menu.